Creating an Effective Announcement Video – The Creative Side


This is the third part of a multi-part series that walks you through the necessary items to craft an effective Announcement Video, based upon my experiences, my successes, and my failures.

Now that the basics are out of the way, we can get into the fun part of creating fun, engaging Announcement Videos.

  • Use Your Students: They will have limitless energy (usually), be willing to try (almost) anything, and should be the face of your videos. They are your group, your flock.
  • Use Your Students’ Ideas: Some of the most hilarious and longest-lasting ideas that I have seen in our videos have come from students. To take a person and have them stranded in an alternate-reality trying to find a program that we are hosting? Comic gold in the execution. Taking one student and creating a fake movie trailer around them? Came through beautifully. Use their ideas.
  • Beware of Your Students’ Ideas: Your videos need to tread on the side of good taste, be tactful and not expose students to opportunities for ridicule. Sometimes your students will throw out ideas that are too gross, too risqué, or could set them up to be made fun of terribly down the road. You don’t want your Video Announcement to be something that divides the student ministry and the church, or that will divide students.
  • Steal Ideas: Kind of an odd bullet point, but feel free to use what is popular. Can you mimic Twilight, maybe make fun of it a little to drive home an announcement? Are movie trailers big in your area? Create you own. Is there a big music group you can spoof? Don’t be afraid to poke fun at something. You might run the risk of offending a few teens, so make sure you don’t go too far, but ultimately it will be memorable to them. Especially to those who might be a little offended.
  • Keep Focus: One of the worst mistakes I have made over the years was running with too many of my students’ ideas. Keep the information from your announcement front and center. Don’t bury your lead, so to speak.
  • Have an Outline: You don’t have to be ultra-strict and script every word, but having an outline can help you incredibly to keep on track and not lose sight of the important information.

I have a few more items, but figured I’d break it up into two posts, so look for the rest tomorrow.

Other Parts in This Series:

BONUS: Not an announcement video, but a fun little bump I can’t pass up sharing. Briefly setting it up, this ran before our break time at Friday Night Fire in Indiana, which we called BayTime.

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